A Letter From the CEO

When you start a company, you dream of the impact that you want to make, the change you want to see in the world. You have a destination in mind, but you do not know what the journey will be like. Some places are closer than you think, some are farther away. But if you just keep going, you will get there.

Today marks the 5th anniversary of the company, which started as FluroSat and evolved into Regrow. It is important to note that the work that led to the creation of Dagan — the company that merged with FluroSat to create Regrow — predates the founding of FluroSat. We, as a true product company, associate our age with the age of our product, the FluroSense platform and all its modules, even though the science that underpins it is of a more respectable age.

In this letter, I won’t list our wins, or count the impact numbers. I want to reflect on what helped us get here. Regrow’s journey, like that of any company, is a story of many elements, including alliances, partnerships, acquisitions, launches, risks, failures, and rewards. More than anything, I think the following are the key aspects of Regrow’s story:

1. It is about the mission.
2. It is about the people.
3. It is about perseverance.

Regrow’s mission is to “make resilient agriculture ubiquitous. On every acre. Globally.” 

We lead with our mission in anything we do.

It may sound like some big words, but when making decisions, we think of the impact that the decision may lead to - will we help more land to transition to sustainable production? Will we help more farmers?  Will we prevent more emissions?  Will it help provide more equitable access to our technology globally? 

This also means that if something is not on a path to supporting this journey to impact, we may have to say “no” to it. In our pursuit of high-impact paths to change, we also have to create products, educate markets and challenge the status quo. Sometimes we get there a tad early, which feels uncomfortable, but we trust our intuition to hold the positions we take and maintain our loyalty to our mission, our people and our partnerships.

Speaking of loyalties, The most challenging and rewarding part of building Regrow is building a team.  I'm proud of the team of stellar performers that we have. They are a living demonstration of Regrow’s values: transparency, teamwork, commitment to customers, and ownership. We wouldn't have been able to move as quickly over the years if not for the team behind our innovation, science, product, and market strategy. I'm proud of our company for providing many of our team members with support to build (in their own words) the lives they dream of. It is extremely rewarding to see how people grow and to be able to support them. Leading people, of course, has not come without it’s challenges. As you build a business, you have to invent your own organizational structures. You need to find the best way to manage a team and create this innovation.  I trust, however, that for as long as we make our best effort to do what is right for our people, and assume good intentions in our interactions, we will be on the right track.

Last but not least, the journey of innovation can be full of peril.

We have to navigate it with persistence, showing commitment to the industry we are serving, and to the better outcome we want to create for it. Persistence shines in overcoming challenges and is best paired with an open mind to alternative pathways that can lead us to the impact we strive to make.

To all of our customers, partners, supporters — I hope you will continue with us on this journey and we are very excited for the future of the industry that we're creating together.

Happy 5th birthday, Regrow. 🌱